Most agents are not particularly tech savvy, so when choosing a website for their business, the default choice is often one of the many turnkey systems that provide websites without requiring any technical expertise. Although it sounds good at first blush, not all systems are the same (although most look the same).
Agents can choose from systems that require registration before any real information is served up so they can follow up with visitors (pursuit mode). Agents can also choose systems that freely allow searches, providing items of value so that visitors regard them as sources of vital information and entice those visitors to come to them (attraction mode).
As a consumer, I happen to prefer not to register on websites because I know the avalanche of emails and phone calls that will ensue if I do, but that’s just me. As an agent, I prefer a custom website and allow anonymous searches for most things. If someone wishes to save a search or download some specific information, then I get that information but that’s the vast exception, not the rule.
Whenever I’ve tried to catch our puppy with a Sharpie in his mouth, I know my best bet is to get a juicy treat and entice him to come to me. Chasing the puppy around the room generally leads to zebra walls.
Websites that have timely information, original content, and create value tend to provide quality clients. Interestingly, websites that require registration wind up with many Donald Ducks with phone number: 1234567890.
As a consumer and as a provider, make sure you work with the system and people that best represents your style and needs.
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