Many elements of real estate are counter intuitive and even sophisticated buyers can get caught making poor choices because they can't manage the media overload around them.
I love Google as much as anyone, but two major problems constantly crop up on the web when it's your main source of information:
Number one, and most obvious is that there is so much of it out there, that it can be near impossible to distinguish usable information from the flotsam.
For ha has, I did a Google search on real estate this morning, and Mr. Google returned 433,000,000 pages. That’s four hundred thirty three million pages. We all know that 90% of everything is dreck, so even if we discounted the noise, we’d have to sift through 43,000,000 pages. Better get a cup of coffee. This leads to the second, and less obvious result...
Many of us see the sheer breadth of information out there and simply assume that if it's not on Google, it most not exist.
In truth, there is a great deal of real estate information that never gets onto public sites like Google. How many homes are sold because a realtor that is plugged into the community knows about it before it’s publicly listed and presents it to buyers he or she is working with? More than you think.
How many publicly listed homes are simply not available because the information is not updated? Again, more than you think since the data is proprietary and only given to licensed agents.
Research suggests that 90% of initial home searches are done on the web, and that’s a great thing, but people shouldn't think of initial searches as anything other than that. Getting that great deal can only happen when you work with a savvy insider.
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